AN ODE TO THE 90s:

This book is an ode to the 90s and the minimalism that came to define so much of fashion during this iconic decade. I was drawn to the simplicity of the imagery, the quietness of the layouts and the way brands were able to create such a strong identity without relying on loud noise.

Rather than trying to recreate the 90s exactly, I wanted to take elements that made the era so distinctive and reinterpret them in a way that feels relevant now. The book looks at how the visual language of 90s minimalism continues to influence fashion today, without exactly focusing on the 90s itself; it is a reinterpretation of what minimalism means today, while using my own photography and editorial design to explore where that language can go next.